Email Testing: Six Steps for Success
Because of the immediacy of email data, testing should become an integral part of your email marketing efforts. Knowing what to test, how to test it and what to glean from the results will make your email initiatives perform to their fullest.Use this workbook as a guide for your email testing efforts. For each step, we've included a few examples as well as space for you to write down your own specific challenges, ideas and action points.
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