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What is RSS?

What is RSS? From SubscriberMail
RSS is a new method for publishing content that is catching on quickly in the online world. RSS, or Really Simple Syndication, allows readers to subscribe to a specific stream of information - called an RSS feed - that could contain news releases, updates, special interest articles, etc. from a specific publisher. RSS posts are published as the information becomes available, and are formatted either as a short summary with a link to the full article or sent as the full article in its entirety. They can include standard html formatting or plain text. RSS content is published to and then read from an RSS reader. This reader maintains a list of the RSS feeds you have subscribed to, checks the feed regularly for updates, and displays content.

If you publish online content that is updated on a regular basis, RSS represents a new channel for publishing or syndicating it, as well as a useful service to a growing number of customers or constituents who want to be notified as soon as new information is available from your company.