SubscriberMail's Dynamic List Filters make implementing targeted email marketing strategies quick and easy. Create a filter based on personal data (location, gender, etc.), user activity (opened this message, clicked on this link, etc.), or any combination thereof. Send to these specific segments, or suppress them.
Dynamic Filters provide extreme flexibility for list segmentation based upon:
- A recipient's personal data (State, type, status, any field you have data for)
- Email activity (opens, clicks, forwards, etc.)
- Date subscribers were added to your list
Use Dynamic Filters to target subscribers based on specific criteria. Some examples are:
- Send a targeted follow-up message to readers who clicked on a specific link in your last campaign
- Suppress subscribers who haven't opened past messages
- Send a special offer to prospects who live in a specific geographic location
