Our list segmentation filters make implementing a targeted email
marketing strategy quick and easy. Create a filter based on personal
data (location, gender, etc.), user activity (opened this message,
clicked on this link, etc.), or any combination thereof.
Segment your list by:
- A recipient's personal data (State, type, status, any field you have data for)
- Email activity (opens, clicks, forwards, etc.)
- Date subscribers were added to your list
Use these segmentation filters to target subscribers based on specific criteria. Some targeted email marketing examples are:
- Send a targeted follow-up message to readers who clicked on a specific link in your last campaign
- Suppress subscribers who haven't opened past messages
- One-click A/B testing for subject line or message performance
- Geo Segmentation: Providing a much greater degree of geographic segmentation than previously possible, the ZIP Code Radius Filtering feature enables you to target recipients within a designated mile-radius of a specific ZIP Code.
