Best Practices for Post-Merger Email Marketing
Any company that merges or incorporates another into its fold ends up dealing with several e-mail marketing challenges.
E-mail lists might overlap, or design standards might be completely different—not to mention that the companies would likely be using disparate e-mail service providers, making it difficult to coordinate a unified program. Read more
A1Books learns the time customers like to open its e-mail marketing message
After deploying a new e-mail management system from e-mail services provider SubscriberMail a year ago, A1Books.com tested e-mail campaigns segmented by time of day and learned when to produce a 25% open rate. Read the full article at InternetRetailer. Read more
How Abt Electronics boosts e-mail open rates and conversion rates
At Abt Electronics, images of the digital cameras, TVs and microwave ovens it sells can make all the difference in how customers respond to e-mail marketing messages. Read the entire article at InternetRetailer.com
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SubscriberMail CEO Authors Book of Email Marketing Tips to Increase ROI
Highlights Include "Seven Dirty Words," Segmentation and Testing Tools for Better Email Delivery
LISLE, IL (January 24, 2008) - Competition to penetrate email inboxes is fierce, but marketing expert Jordan Ayan knows how to do it. In his new book, "The Practical Guide to Email Marketing: Strategies and Tactics for Inbox Success," Ayan explores how to break through the clutter and engage customers. Read more
Rolling Strikes
Who says the word "free" doesn't work with e-mail?
NEW YORK, NY (October 1, 2007) - Brunswick Bowling and Billiards has turned an offer of an hour of free bowling in return for e-mail contact information into a database of almost half a million e-mail addresses. Read more
6 eNewsletter Reminders
A good eNewsletter best practices article by Jordan Ayan, the chairman of Create-It! Inc., a technology consulting firm, as well as the CEO of SubscriberMail (www.subscribermail.com), an e-mail marketing company that provides permission-based marketers with services and tools to develop and deliver e-mail. Read more
E-mail Metrics: What Are You Angling for?
E-mail metrics can provide tremendous insight, but they also can be incredibly misleading.
PHILADELPHIA, PA (September 27, 2007) - Statistics can be made to say just about anything. In this way, e-mail metrics are a little like "MySpace angles." For the uninitiated, "MySpace angles" refer to pictures posted on the site that are taken at appealing angles, specifically to make the subjects appear more attractive than they really are. Read more
SubscriberMail Debuts on Inc. 5000 List
Email Marketing Firm SubscriberMail Debuts on Inc. 5000 List;
Ranks in the Top 20 Fastest Growing Companies in Illinois
LISLE, Ill. (August 23, 2007) - On-demand email marketing service provider SubscriberMail (http://www.subscribermail.com) today was named to the 2007 Inc. Read more
SubscriberMail Adds William Leming as Vice President, Strategic Services
Email Marketer SubscriberMail Adds William Leming as
Vice President, Strategic Services
LISLE, Ill. (August 21, 2007) - SubscriberMail, an email marketing company that helps organizations successfully develop and deliver email communications, today announced that William H. Read more
SubscriberMail Details "Seven Dirty Words" Plus 100 Others to Avoid in Subject Lines
SubscriberMail's Seven Dirty Words for Email Marketing:
New Whitepaper Looks at Words to Avoid
LISLE, Ill. (August 16, 2007) - Expanding on George Carlin's comedy routine about the "Seven Dirty Words" you can't say on TV, SubscriberMail has developed a whitepaper listing 100 words or phrases to avoid in email subject lines. Read more
Follett Selects SubscriberMail for Email Marketing
Higher Education Group Emails 1.6 Million Buyers and Sellers of Textbooks
LISLE, Ill. (July 9, 2007) - SubscriberMail, an email marketing company that helps organizations successfully develop and deliver email communications, today announced it has been selected by Follett Higher Education Group to provide email marketing services. Read more
Four Easy Ways to Improve E-mail Deliverability
If the U.S. Postal Service had an 80 percent delivery rate, marketers would mutiny. So why do we settle for approximately the same delivery rate of legitimate commercial e-mail?
Read this story in Target Marketing Magazine
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BuyRugsDirect.com uses quick polls in e-mail to identify customer interests
BuyRugsDirect.com uses quick polls in email marketing messages to get customer input on their shopping interests as well as on the quality of customer service and the content email newsletters.
Read the full story in Internet retailer
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Internet Retailer survey: A missed message
Even though other initiatives such as pay-per-click advertising and social networking are gaining status in retail marketing circles, merchants still clearly love e-mail.
Read the full story in Internet retailer
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Mother's Day is Coming....Can You Honor Her In Your Email Marketing?
"Everything you need to know about email marketing, you learned from your mother," according to Jordan Ayan, CEO of SubscriberMail. "The same wisdom that mom imparted to us as kids is applicable to how we manage our email programs today."
Read about this in SmallBizTechnology. Read more
SubscriberMail earns top marks among email service providers for second consecutive year
Leading analyst firm finds SubscriberMail to be highest overall business value among email service providers in the small and midsize market category
Chicago - (November 1, 2006) - SubscriberMail, a leading email
marketing services and technology provider that helps organizations
develop and deliver email marketing campaigns, announced it has
achieved the highest marks in JupiterResearch's E-mail Marketing
Buyer's Guide 2006 for the second year in a row. Read more
SubscriberMail Addresses Needs of Sophisticated Email Marketers
LISLE, Illinois-July 24, 2006- SubscriberMail, a provider of advanced
email marketing development and delivery services, has enhanced its
core application to meet the needs of companies that use email to
send newsletters, promotions, and special offers. Read more
TRUSTe Selects SubscriberMail to Provide Email Services
LISLE, Illinois-May 15, 2006-SubscriberMail, a provider of
advanced email marketing development and delivery services, has been
selected by TRUSTe, the leader in online privacy certification, to
manage delivery of the company's outbound email messages to its
members. Read more
SubscriberMail Licenses the Use of Patented Hierarchical Email Marketing Method to ExactTarget
LISLE, Ill-April 10, 2006-SubscriberMail, a provider of
advanced email marketing development and delivery services, has
licensed usage of its U.S. Patent Number 6,769,002 to ExactTarget for
use as part of ExactTarget's ongoing service offerings. Read more
SubscriberMail Ranks Highest in Overall Business Value and also earns the highest marks for Customer Satisfaction
CHICAGO - October 19, 2005 - JupiterResearch reports that
SubscriberMail, an email services and technology provider that
enables organizations to develop and deliver email marketing
campaigns, has achieved the highest score and ranked first in overall
business value in the lower volume newsletter category in the
JupiterResearch report, E-mail Marketing Buyer's Guide, 2005. Read more
SubscriberMail wins email marketing award for third consecutive year
CHICAGO - June 27, 2005 - SubscriberMail, leading developer of
patented email marketing solutions, has again exceeded the
competition, receiving ClickZ's Marketing Excellence Award for a
third consecutive year. Chosen by readers of ClickZ.com,
Jupitermedia's (Nasdaq: JUPM) leading online publication for
interactive marketers, SubscriberMail joins winners selected for
achievement and innovation in online marketing. Read more
Clicktracks, SubscriberMail Offer Integrated E-Mail Analytics
Santa Cruz, California and Chicago, Illinois - November 16, 2004 -
Earlier today, ClickZ Marketing Excellence Awards winners ClickTracks
Analytics, Inc. (www.clicktracks.com) and SubscriberMail
(www.subscribermail.com) announced a technological partnership
designed to give marketers analytics insights from the clickthrough
through the buy. Read more
SubscriberMail Awarded Patent Covering Widely Used Online Email Marketing Technology
NAPERVILLE, IL - October 6, 2004 - SubscriberMail, LLC, a leading
email marketing development and delivery service, has been awarded a
patent for its unique, multi-level channel email marketing process.
US Patent Number 6,769,002 protects processes for multi-level
content creation, list management, subscription management, design
standards, and data. Read more
SubscriberMail First of Its Kind to Take Money-Backed Stand Against Spam
CHICAGO - May 1, 2003 - As the Federal Trade Commission focuses on
how government and businesses should deal with the increasing volume
of Spam, one company, SubscriberMail, takes action to help consumers
get the mail they do want. As a leading distributor of
permission-based email for major corporations and organizations, the
company is so confident recipients will welcome its customer's email
messages, it's put money on it. Read more





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