News

By reworking its e-mail marketing strategy with a cleaner list of addresses, better frequency and timing, and the right mix of instructional and sales information, Greenwood Nursery has grown online sales by 200% or more on the day after it sends e-mail, owner Steven Jones says. Read more

LISLE, Ill. (July 9, 2008) - SubscriberMail (http://www.subscribermail.com), an email marketing company that helps organizations successfully develop and deliver email communications, today announced it has been selected by Xerox Corporation to manage its email marketing. Read more

It's back to the drawing board for marketers, whose image-oriented email campaigns are increasingly being blocked by default and Web mail clients. That's according to Jeanniey Mullen, Email Experience Council founder and a chief marketing officer at Zinio. Read more

Email marketers adapt to tight resources and inbox clutter to report improved results. In March of 2008, SubscriberMail surveyed marketing professionals around the world to gain insight into the way email marketing was being used, the level of success they achieved and the challenges and opportunities they have faced for their email marketing efforts over the past 12 months. Read more

Any company that merges or incorporates another into its fold ends up dealing with several e-mail marketing challenges. E-mail lists might overlap, or design standards might be completely different—not to mention that the companies would likely be using disparate e-mail service providers, making it difficult to coordinate a unified program. Read more

E-mail metrics can provide tremendous insight, but they also can be incredibly misleading. PHILADELPHIA, PA (September 27, 2007) - Statistics can be made to say just about anything. In this way, e-mail metrics are a little like "MySpace angles." For the uninitiated, "MySpace angles" refer to pictures posted on the site that are taken at appealing angles, specifically to make the subjects appear more attractive than they really are. Read more

Who says the word "free" doesn't work with e-mail? NEW YORK, NY (October 1, 2007) - Brunswick Bowling and Billiards has turned an offer of an hour of free bowling in return for e-mail contact information into a database of almost half a million e-mail addresses. Read more

After deploying a new e-mail management system from e-mail services provider SubscriberMail a year ago, A1Books.com tested e-mail campaigns segmented by time of day and learned when to produce a 25% open rate. Read the full article at InternetRetailer. Read more

At Abt Electronics, images of the digital cameras, TVs and microwave ovens it sells can make all the difference in how customers respond to e-mail marketing messages. Read the entire article at InternetRetailer.com Read more

Highlights Include "Seven Dirty Words," Segmentation and Testing Tools for Better Email Delivery LISLE, IL (January 24, 2008) - Competition to penetrate email inboxes is fierce, but marketing expert Jordan Ayan knows how to do it. In his new book, "The Practical Guide to Email Marketing: Strategies and Tactics for Inbox Success," Ayan explores how to break through the clutter and engage customers. Read more

A good eNewsletter best practices article by Jordan Ayan, the chairman of Create-It! Inc., a technology consulting firm, as well as the CEO of SubscriberMail (www.subscribermail.com), an e-mail marketing company that provides permission-based marketers with services and tools to develop and deliver e-mail. Read more

Email Marketing Firm SubscriberMail Debuts on Inc. 5000 List; Ranks in the Top 20 Fastest Growing Companies in Illinois LISLE, Ill. (August 23, 2007) - On-demand email marketing service provider SubscriberMail (http://www.subscribermail.com) today was named to the 2007 Inc. Read more

Email Marketer SubscriberMail Adds William Leming as Vice President, Strategic Services LISLE, Ill. (August 21, 2007) - SubscriberMail, an email marketing company that helps organizations successfully develop and deliver email communications, today announced that William H. Read more

SubscriberMail's Seven Dirty Words for Email Marketing: New Whitepaper Looks at Words to Avoid LISLE, Ill. (August 16, 2007) - Expanding on George Carlin's comedy routine about the "Seven Dirty Words" you can't say on TV, SubscriberMail has developed a whitepaper listing 100 words or phrases to avoid in email subject lines. Read more

Higher Education Group Emails 1.6 Million Buyers and Sellers of Textbooks LISLE, Ill. (July 9, 2007) - SubscriberMail, an email marketing company that helps organizations successfully develop and deliver email communications, today announced it has been selected by Follett Higher Education Group to provide email marketing services. Read more

If the U.S. Postal Service had an 80 percent delivery rate, marketers would mutiny. So why do we settle for approximately the same delivery rate of legitimate commercial e-mail? Read this story in Target Marketing Magazine Read more

BuyRugsDirect.com uses quick polls in email marketing messages to get customer input on their shopping interests as well as on the quality of customer service and the content email newsletters. Read the full story in Internet retailer Read more

Even though other initiatives such as pay-per-click advertising and social networking are gaining status in retail marketing circles, merchants still clearly love e-mail. Read the full story in Internet retailer Read more

"Everything you need to know about email marketing, you learned from your mother," according to Jordan Ayan, CEO of SubscriberMail. "The same wisdom that mom imparted to us as kids is applicable to how we manage our email programs today." Read about this in SmallBizTechnology. Read more

Leading analyst firm finds SubscriberMail to be highest overall business value among email service providers in the small and midsize market category Chicago - (November 1, 2006) - SubscriberMail, a leading email marketing services and technology provider that helps organizations develop and deliver email marketing campaigns, announced it has achieved the highest marks in JupiterResearch's E-mail Marketing Buyer's Guide 2006 for the second year in a row. Read more

LISLE, Illinois-July 24, 2006- SubscriberMail, a provider of advanced email marketing development and delivery services, has enhanced its core application to meet the needs of companies that use email to send newsletters, promotions, and special offers. Read more

LISLE, Illinois-May 15, 2006-SubscriberMail, a provider of advanced email marketing development and delivery services, has been selected by TRUSTe, the leader in online privacy certification, to manage delivery of the company's outbound email messages to its members. Read more

LISLE, Ill-April 10, 2006-SubscriberMail, a provider of advanced email marketing development and delivery services, has licensed usage of its U.S. Patent Number 6,769,002 to ExactTarget for use as part of ExactTarget's ongoing service offerings. Read more

CHICAGO - October 19, 2005 - JupiterResearch reports that SubscriberMail, an email services and technology provider that enables organizations to develop and deliver email marketing campaigns, has achieved the highest score and ranked first in overall business value in the lower volume newsletter category in the JupiterResearch report, E-mail Marketing Buyer's Guide, 2005. Read more

CHICAGO - June 27, 2005 - SubscriberMail, leading developer of patented email marketing solutions, has again exceeded the competition, receiving ClickZ's Marketing Excellence Award for a third consecutive year. Chosen by readers of ClickZ.com, Jupitermedia's (Nasdaq: JUPM) leading online publication for interactive marketers, SubscriberMail joins winners selected for achievement and innovation in online marketing. Read more

Santa Cruz, California and Chicago, Illinois - November 16, 2004 - Earlier today, ClickZ Marketing Excellence Awards winners ClickTracks Analytics, Inc. (www.clicktracks.com) and SubscriberMail (www.subscribermail.com) announced a technological partnership designed to give marketers analytics insights from the clickthrough through the buy. Read more

NAPERVILLE, IL - October 6, 2004 - SubscriberMail, LLC, a leading email marketing development and delivery service, has been awarded a patent for its unique, multi-level channel email marketing process. US Patent Number 6,769,002 protects processes for multi-level content creation, list management, subscription management, design standards, and data. Read more

CHICAGO - May 1, 2003 - As the Federal Trade Commission focuses on how government and businesses should deal with the increasing volume of Spam, one company, SubscriberMail, takes action to help consumers get the mail they do want. As a leading distributor of permission-based email for major corporations and organizations, the company is so confident recipients will welcome its customer's email messages, it's put money on it. Read more