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2014 FINANCIAL EMAIL BENCHMARKS
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SubscriberMail by Harland Clarke Digital

Segmentation

Our list segmentation filters make implementing a targeted email marketing strategy quick and easy.
Segment email lists based on:
  • Personal data (any data field you have in your database)
  • Email activity (opened this message, clicked on this link, etc.)
  • Historical information (date added to the database)
  • Mobile device activity
  • X% sample of recipients
  • Split lists into "x" number of equal parts
Some targeted email marketing examples are:
  • Send a targeted follow-up message to readers who clicked on a specific link in your last campaign
  • Promote your smartphone app to recipients who are known smartphone users based on mobile reporting metrics
  • Suppress subscribers who haven't opened past messages
  • A/B testing for subject lines or message content
  • ZIP Code Radius Filtering feature enables you to target recipients within a designated mile-radius of a specific ZIP Code
Segmentation