Segmentation

Our list segmentation filters make implementing a targeted email marketing strategy quick and easy.

Segment email lists based on: Personal data (any data field you have in your database) Email activity (opened this message, clicked on this link, etc.) Historical information (date added to the database) Mobile device activity X% sample of recipients Split lists into "x" number of equal parts Some targeted email marketing examples are: Send a targeted follow-up message to readers who clicked on a specific link in your last campaign Promote your smartphone app to recipients who are known smartphone users based on mobile reporting metrics Suppress subscribers who haven't opened past messages A/B testing for subject lines or message content ZIP Code Radius Filtering feature enables you to target recipients within a designated mile-radius of a specific ZIP Code