Client Login
2014 FINANCIAL EMAIL BENCHMARKS
Download exclusive research from HCD

SubscriberMail by Harland Clarke Digital

Frequency Caps

Carefully control the flow of messaging from your enterprise email program without the need for constant monitoring.

Any time multiple business units are operating as part of a distributed enterprise email program, the amount of collective mail being sent can fluctuate on a weekly (or even daily) basis. SM:Enterprise provides the ability to implement targeted frequency caps to maintain order throughout your program.

These frequency caps hold a number of benefits for program managers:

  • Prevent email overload and/or recipient complaints by limiting how many times an email address can receive mail from all program participants in a given time period
  • Curtail the ability of any one business unit to increase deployment frequency without approval
  • Allocate additional message volume for struggling business units that could benefit from increased marketing exposure, or for business units that are experiencing tremendous response to their campaigns

Frequency Caps