Carefully control the flow of messaging from your enterprise email program without the need for constant monitoring.
Any time multiple business units are operating as part of a distributed enterprise email program, the amount of collective mail being sent can fluctuate on a weekly (or even daily) basis. SM:Enterprise provides the ability to implement targeted frequency caps to maintain order throughout your program.
These frequency caps hold a number of benefits for program managers:
- Prevent email overload and/or recipient complaints by limiting how many times an email address can receive mail from all program participants in a given time period
- Curtail the ability of any one business unit to increase deployment frequency without approval
- Allocate additional message volume for struggling business units that could benefit from increased marketing exposure, or for business units that are experiencing tremendous response to their campaigns