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Email
Marketing Software for Your Business
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| Choosing the right email
marketing software
for a business is a multi-faceted task. First, the designer portion of
the program should allow both direct HTML programming as well as a
selection of templates that can be used as a starting point. It should
allow the insertion of a logo and have the ability to notify the
designer if there are issues with their design that may prevent the
email from displaying properly in certain email readers. The text
portion should be able to automatically fill in the specific customer's
name, which makes the email more personal and interesting. The best
email marketing software also allows the user to manage bounced
addresses, gives reports on which emails were opened and if any links
contained in the email were followed, the amount of time the user spent
looking at the email and whether it was forwarded. |
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