SUBSCRIBE TO THIS FEEDSuccessful e-mail marketing means going back to basics
This should be the time for e-mail to come to the fore as a low-cost, slam dunk effective marketing tool - unless your e-mails go to the SPAM box.
Or, says Jordan Ayan, unless you bombard recipients with so many messages they begin blogging or Tweeting about how you're abusing them.
Or, he continues, unless your graphics-heavy content meets the reality that nearly half of all e-mail recipients have their images turned off, turning your pretty pictures into a little red "x" in a tiny box.
Talk to Ayan about effective e-mail marketing and sometime during the conversation the light will come on: E-mail marketing in many ways channels that Marketing 101 course you took in college. Planning, testing, strategy and best practices all matter.
Ayan is founder and CEO of SubscriberMail, LLC, Lisle. He's also a firm believer that "Building a list is the most critical component" of successful e-mail marketing. "The reality is that you can't rent a good e-mail list," he says.
Read the full article at DailyHerald.com
Or, says Jordan Ayan, unless you bombard recipients with so many messages they begin blogging or Tweeting about how you're abusing them.
Or, he continues, unless your graphics-heavy content meets the reality that nearly half of all e-mail recipients have their images turned off, turning your pretty pictures into a little red "x" in a tiny box.
Talk to Ayan about effective e-mail marketing and sometime during the conversation the light will come on: E-mail marketing in many ways channels that Marketing 101 course you took in college. Planning, testing, strategy and best practices all matter.
Ayan is founder and CEO of SubscriberMail, LLC, Lisle. He's also a firm believer that "Building a list is the most critical component" of successful e-mail marketing. "The reality is that you can't rent a good e-mail list," he says.
Read the full article at DailyHerald.com