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SubscriberMail Details "Seven Dirty Words" Plus 100 Others to Avoid in Subject Lines

SubscriberMail's Seven Dirty Words for Email Marketing:
New Whitepaper Looks at Words to Avoid


LISLE, Ill. (August 16, 2007) - Expanding on George Carlin's comedy routine about the "Seven Dirty Words" you can't say on TV, SubscriberMail has developed a whitepaper listing 100 words or phrases to avoid in email subject lines.

Titled "The Seven Dirty Words You Can't Say in Subject Lines: Plus 100 Others You Shouldn't Use Either," the whitepaper is available free for download at http://www.subscribermail.com/dirtywords.

The words and phrases on SubscriberMail's list are in alphabetical order and range from "100% free" to "You're a winner."

"Everyone knows that using George Carlin's original seven words in an email subject line is likely to get a message blocked, but it's not always clear what other words or phrases are likely to set off alarms," said Jordan Ayan, CEO of SubscriberMail. "Since the subject line is a critical component of the email marketing creative process, our list is a great place for email marketers to make sure that their subject lines are not going to damage their campaigns."

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About SubscriberMail
SubscriberMail provides email marketing services and easy to use, sophisticated technology for email marketers. Customers of all sizes and from diverse industries rely on SubscriberMail to help solve their email problems through proven processes, patented solutions and expert knowledge. Interactive marketers voted SubscriberMail the best email solution in ClickZ's Marketing Excellence award three years consecutively. SubscriberMail is located in Lisle, Ill.

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