SUBSCRIBE TO THIS FEEDTRUSTe Selects SubscriberMail to Provide Email Services
LISLE, Illinois-May 15, 2006-SubscriberMail, a provider of
advanced email marketing development and delivery services, has been
selected by TRUSTe, the leader in online privacy certification, to
manage delivery of the company's outbound email messages to its
members. Because TRUSTe combats spam and phishing through its
development of self-regulatory standards for online companies and
through the certification requirements of its many privacy seal
programs, it had to weigh several factors when choosing an email
delivery provider. TRUSTe selected SubscriberMail based on its
support of TRUSTe's Sender Score Certified program (formerly known as
Bonded Sender), its tough stance on spam and its requirement that
customers conform to high privacy and anti-spam standards.
TRUSTe will be using SubscriberMail's hosted email services to automate the creation and delivery of a variety of newsletters and informational mailings to its member contacts, who are predominantly chief privacy officers, public affairs officials and executives who shape privacy policy initiatives.
"The number of individuals requesting regular updates about TRUSTe's initiatives has grown to the point where our in-house email technology was stretched to its limits," said Carolyn Hodge, marketing director at TRUSTe. "SubscriberMail met or exceeded requirements to fulfill our stringent privacy and anti-spam guidelines, and provides a highly configurable system with an intuitive user interface. We were also impressed by the extensive measurement features built into the SubscriberMail system."
"TRUSTe is the most respected name in privacy and anti-spam advocacy on the internet. As the organization that certifies and monitors that email and privacy policies deliver on their promises, they set the bar pretty high when selecting a partner for outbound email campaigns," said Jordan Ayan, CEO of SubscriberMail. "We are delighted that they have selected SubscriberMail as their exclusive email service provider, and are honored by the trust they have placed in us. We look forward to helping TRUSTe get the word out about the importance of privacy on the Internet and in email messages sent to consumers."
About TRUSTe
TRUSTe, the independent trust authority, is a nonprofit organization dedicated to enabling individuals and organizations to establish trusting relationships based on respect for personal identity and information in the evolving networked world. Founded in 1997, TRUSTe runs the largest privacy seal program certifying more than 1,500 Web sites throughout the world with support from its sponsors, Microsoft, AOL, DoubleClick, and Intuit. TRUSTe also provides standards, certification and oversight into email accreditation with its Email Privacy Seal and the Bonded Sender Program. For more information on TRUSTe, please visit http://www.truste.org.
About SubscriberMail
SubscriberMail LLC provides email marketing services and technology, delivered via an ASP model, that enable organizations to create, deliver and measure email newsletters and campaigns with simplicity and sophistication. SubscriberMail meets marketers' needs through exceptional customer service, flexible integration with existing technology, and the highest deliverability results in the industry. SubscriberMail was ranked first in overall business value in a 2005 JupiterResearch report, and has been recognized with the ClickZ Marketing Excellence Award for three consecutive years. The company has hundreds of clients, including the American Marketing Association, ACNielsen and the Chicago Bulls. Visit SubscriberMail on the web at http://www.subscribermail.com.
TRUSTe will be using SubscriberMail's hosted email services to automate the creation and delivery of a variety of newsletters and informational mailings to its member contacts, who are predominantly chief privacy officers, public affairs officials and executives who shape privacy policy initiatives.
"The number of individuals requesting regular updates about TRUSTe's initiatives has grown to the point where our in-house email technology was stretched to its limits," said Carolyn Hodge, marketing director at TRUSTe. "SubscriberMail met or exceeded requirements to fulfill our stringent privacy and anti-spam guidelines, and provides a highly configurable system with an intuitive user interface. We were also impressed by the extensive measurement features built into the SubscriberMail system."
"TRUSTe is the most respected name in privacy and anti-spam advocacy on the internet. As the organization that certifies and monitors that email and privacy policies deliver on their promises, they set the bar pretty high when selecting a partner for outbound email campaigns," said Jordan Ayan, CEO of SubscriberMail. "We are delighted that they have selected SubscriberMail as their exclusive email service provider, and are honored by the trust they have placed in us. We look forward to helping TRUSTe get the word out about the importance of privacy on the Internet and in email messages sent to consumers."
About TRUSTe
TRUSTe, the independent trust authority, is a nonprofit organization dedicated to enabling individuals and organizations to establish trusting relationships based on respect for personal identity and information in the evolving networked world. Founded in 1997, TRUSTe runs the largest privacy seal program certifying more than 1,500 Web sites throughout the world with support from its sponsors, Microsoft, AOL, DoubleClick, and Intuit. TRUSTe also provides standards, certification and oversight into email accreditation with its Email Privacy Seal and the Bonded Sender Program. For more information on TRUSTe, please visit http://www.truste.org.
About SubscriberMail
SubscriberMail LLC provides email marketing services and technology, delivered via an ASP model, that enable organizations to create, deliver and measure email newsletters and campaigns with simplicity and sophistication. SubscriberMail meets marketers' needs through exceptional customer service, flexible integration with existing technology, and the highest deliverability results in the industry. SubscriberMail was ranked first in overall business value in a 2005 JupiterResearch report, and has been recognized with the ClickZ Marketing Excellence Award for three consecutive years. The company has hundreds of clients, including the American Marketing Association, ACNielsen and the Chicago Bulls. Visit SubscriberMail on the web at http://www.subscribermail.com.