SUBSCRIBE TO THIS FEEDSubscriberMail Licenses the Use of Patented Hierarchical Email Marketing Method to ExactTarget
LISLE, Ill-April 10, 2006-SubscriberMail, a provider of
advanced email marketing development and delivery services, has
licensed usage of its U.S. Patent Number 6,769,002 to ExactTarget for
use as part of ExactTarget's ongoing service offerings.
The patent, titled "System and Methods for Multi-Level Electronic Mail Communication Programs," was awarded in July 2004. SubscriberMail's patented technique enables marketers to develop hierarchical email programs for their marketing channel partners whereby their partners can create and send customized, professional-quality email messages that use a combination of content prepared by the marketers and the partners' own localized marketing messages.
"As innovators in providing enterprise email marketing solutions, ExactTarget is the first email service provider to license this patent," said Scott Dorsey, president of ExactTarget. "Enabling clients to create, share and publish emails, images and content throughout their organizations with differing levels of permission is the essence of our enterprise product. Licensing this business methodology patent assures ExactTarget that it can provide this functionality without infringing on SubscriberMail's intellectual property rights."
"We are pleased to have licensed our patent to ExactTarget for use in furthering their business objectives," said Jordan Ayan, CEO of SubscriberMail. "It is rewarding for us that a market leader like ExactTarget sees the value in this intellectual property. We believe others in the industry also will want to evaluate the patent for use in their email marketing campaigns so that their clients will be able to effectively brand globally and market locally."
About SubscriberMail
SubscriberMail LLC provides email marketing services and technology, delivered via an ASP model, that enable organizations to create, deliver and measure email newsletters and campaigns with simplicity and sophistication. SubscriberMail meets marketers' needs through exceptional customer service, flexible integration with existing technology, and the highest deliverability results in the industry. SubscriberMail was ranked first in overall business value in a 2005 JupiterResearch report, and has been recognized with the ClickZ Marketing Excellence Award for three consecutive years. The company has hundreds of clients, including the American Marketing Association, AC Nielsen and the Chicago Bulls. Visit SubscriberMail on the web at http://www.subscribermail.com.
The patent, titled "System and Methods for Multi-Level Electronic Mail Communication Programs," was awarded in July 2004. SubscriberMail's patented technique enables marketers to develop hierarchical email programs for their marketing channel partners whereby their partners can create and send customized, professional-quality email messages that use a combination of content prepared by the marketers and the partners' own localized marketing messages.
"As innovators in providing enterprise email marketing solutions, ExactTarget is the first email service provider to license this patent," said Scott Dorsey, president of ExactTarget. "Enabling clients to create, share and publish emails, images and content throughout their organizations with differing levels of permission is the essence of our enterprise product. Licensing this business methodology patent assures ExactTarget that it can provide this functionality without infringing on SubscriberMail's intellectual property rights."
"We are pleased to have licensed our patent to ExactTarget for use in furthering their business objectives," said Jordan Ayan, CEO of SubscriberMail. "It is rewarding for us that a market leader like ExactTarget sees the value in this intellectual property. We believe others in the industry also will want to evaluate the patent for use in their email marketing campaigns so that their clients will be able to effectively brand globally and market locally."
About SubscriberMail
SubscriberMail LLC provides email marketing services and technology, delivered via an ASP model, that enable organizations to create, deliver and measure email newsletters and campaigns with simplicity and sophistication. SubscriberMail meets marketers' needs through exceptional customer service, flexible integration with existing technology, and the highest deliverability results in the industry. SubscriberMail was ranked first in overall business value in a 2005 JupiterResearch report, and has been recognized with the ClickZ Marketing Excellence Award for three consecutive years. The company has hundreds of clients, including the American Marketing Association, AC Nielsen and the Chicago Bulls. Visit SubscriberMail on the web at http://www.subscribermail.com.