SUBSCRIBE TO THIS FEEDSubscriberMail First of Its Kind to Take Money-Backed Stand Against Spam
CHICAGO - May 1, 2003 - As the Federal Trade Commission focuses on
how government and businesses should deal with the increasing volume
of Spam, one company, SubscriberMail, takes action to help consumers
get the mail they do want. As a leading distributor of
permission-based email for major corporations and organizations, the
company is so confident recipients will welcome its customer's email
messages, it's put money on it. The company recently posted a
financial bond with San Bruno, Calf.-based IronPort Systems' Bonded
Sender Program?, making it the first company of its kind to take such
a decisive, money-backed stand against spam. IronPort provides the
world's first Messaging Gateway Appliances, and launched Bonded
Sender (www.bondedsender.com) to guarantee the delivery of legitimate
email.
"SubscriberMail is a wonderful addition to the Bonded Sender Program, and the first email service provider to have all of their IP addresses bonded," said Scott Weiss, CEO of IronPort. "We applaud their commitment to permission-based email, as illustrated by their low complaint rates -- a wonderful example for the rest of the industry."
Jupiter Research estimates that an average email user receives 42 unwanted messages a day, a figure they predict will rise to 70 by 2007. And, according to the FTC, one third of Spam contains false information. The spam filters which battle this, while effective, often mistakenly discard legitimate emails due to false detection of spam. Working with existing spam filters, Bonded Sender turns the problem upside down by seeking out legitimate emails.
Having posted its bond with Bonded Sender, SubscriberMail has ensured the integrity of its email campaigns. If a recipient of a SubscriberMail email campaign complains to his or her ISP, corporation or IronPort of unsolicited email, a financial charge is debited from SubscriberMail's bond. And, ISP's and IT managers have an objective mechanism to validate message senders. They simply check the IP address of an incoming message to be sure it's bonded. Clearly, any spammer in the Bonded Sender Program would rapidly find itself out of business.
"SubscriberMail is the industry gold standard for the delivery of opt-in email marketing, and we are putting money down to guarantee it," said Jordan Ayan, CEO of SubscriberMail. "Our philosophy is simple-we won't do business with anyone who sends unsolicited email. Posting our bond with Bonded Sender shows our customers, their customers and the industry we're committed to proving and sustaining our gold-standard status."
"I don't worry about spam with SubscriberMail," said Chuck Frey, Director of Strategic Information for the Association of Equipment Manufacturers and SubscriberMail customer. "They've given me a shrink-wrapped tool that I know conforms with industry best practices."
About SubscriberMail
SubscriberMail is the leading provider of email tools and services. Its patent-pending system sets the standard for an entirely new era in e-marketing and customer relationship management. SubscriberMail allows organizations to develop and deliver email communications through an easy-to-use, cost-effective, and sophisticated Web-based application.
"SubscriberMail is a wonderful addition to the Bonded Sender Program, and the first email service provider to have all of their IP addresses bonded," said Scott Weiss, CEO of IronPort. "We applaud their commitment to permission-based email, as illustrated by their low complaint rates -- a wonderful example for the rest of the industry."
Jupiter Research estimates that an average email user receives 42 unwanted messages a day, a figure they predict will rise to 70 by 2007. And, according to the FTC, one third of Spam contains false information. The spam filters which battle this, while effective, often mistakenly discard legitimate emails due to false detection of spam. Working with existing spam filters, Bonded Sender turns the problem upside down by seeking out legitimate emails.
Having posted its bond with Bonded Sender, SubscriberMail has ensured the integrity of its email campaigns. If a recipient of a SubscriberMail email campaign complains to his or her ISP, corporation or IronPort of unsolicited email, a financial charge is debited from SubscriberMail's bond. And, ISP's and IT managers have an objective mechanism to validate message senders. They simply check the IP address of an incoming message to be sure it's bonded. Clearly, any spammer in the Bonded Sender Program would rapidly find itself out of business.
"SubscriberMail is the industry gold standard for the delivery of opt-in email marketing, and we are putting money down to guarantee it," said Jordan Ayan, CEO of SubscriberMail. "Our philosophy is simple-we won't do business with anyone who sends unsolicited email. Posting our bond with Bonded Sender shows our customers, their customers and the industry we're committed to proving and sustaining our gold-standard status."
"I don't worry about spam with SubscriberMail," said Chuck Frey, Director of Strategic Information for the Association of Equipment Manufacturers and SubscriberMail customer. "They've given me a shrink-wrapped tool that I know conforms with industry best practices."
About SubscriberMail
SubscriberMail is the leading provider of email tools and services. Its patent-pending system sets the standard for an entirely new era in e-marketing and customer relationship management. SubscriberMail allows organizations to develop and deliver email communications through an easy-to-use, cost-effective, and sophisticated Web-based application.