SUBSCRIBE TO THIS FEEDClicktracks, SubscriberMail Offer Integrated E-Mail Analytics
Santa Cruz, California and Chicago, Illinois - November 16, 2004 -
Earlier today, ClickZ Marketing Excellence Awards winners ClickTracks
Analytics, Inc. (www.clicktracks.com) and SubscriberMail
(www.subscribermail.com) announced a technological partnership
designed to give marketers analytics insights from the clickthrough
through the buy. The forthcoming ClickTracks 5.2 release (estimated
launch date: December 2004) will feature fully integrated support for
SubscriberMail's suite of e-mail campaign services.
"Marketers will now be able to truly gauge the effectiveness of e-marketing campaigns with the same intuitive interface, gleaning the same insightful information they're used to getting from ClickTracks," noted John Marshall, ClickTracks' CEO. "Marketers previously had to track the success of their e-mail campaigns separately-gathering one piece of data as the reader clicked through an e-mail link, and other pieces of data beginning at the landing page of their web site. Our partnership with SubscriberMail and others like them means that marketers will be able to easily and seamlessly track visitor behavior from the Inbox through the shopping cart, and every point in between."
"The partnership with ClickTracks is a natural marriage of two companies who share a similar view when it comes to doing business and helping marketers," said Jordan Ayan, CEO of SubscriberMail. "We found ClickTracks when we were searching for analytics solutions for our own business. ClickTracks found us when they needed e-mail marketing services. It's no coincidence that our companies gravitated toward each other, as our basic philosophy-provide the highly technical services marketers need, but not the highly painful learning curve that comes with them-is the same path ClickTracks' takes with their own products."
SubscriberMail integration will be available in the upcoming 5.2 version of ClickTracks Professional and ClickTracks Professional Hosted.
About ClickTracks
Based in Santa Cruz, California, ClickTracks is the maker of award-winning web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing web metrics offerings. Spending hour upon hour trying to understand web site visitors was certainly a motivating experience: there had to be a better way.
ClickTracks was voted 'Best Web Site Analysis Tool' in both the 2003 and 2004 ClickZ Marketing Excellence Awards, and received a Computerworld Innovative Technology award in the web site management category. ClickTracks' software has been praised by CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com. The ClickTracks line of software includes ClickTracks Analyzer, ClickTracks Hosted, ClickTracks ISP and ClickTracks Professional. For more information, please visit www.clicktracks.com or send e-mail to info@clicktracks.com.
About SubscriberMail
SubscriberMail is the leading provider of email marketing tools and services. SubscriberMail's patented solution enables organizations to send permission-based email messages and campaigns through an easy-to-use, cost-effective, and sophisticated Web-based system.
SubscriberMail provides tools for creating and managing content, developing and scheduling messages, managing and segmenting email lists, and comprehensive reporting on message activity. SubscriberMail focuses on providing exceptional customer service, flexible solutions and the highest deliverability standards in the industry. Clients around the world rely on SubscriberMail to create stunning email messages and deliver them with consistency and accuracy.
"Marketers will now be able to truly gauge the effectiveness of e-marketing campaigns with the same intuitive interface, gleaning the same insightful information they're used to getting from ClickTracks," noted John Marshall, ClickTracks' CEO. "Marketers previously had to track the success of their e-mail campaigns separately-gathering one piece of data as the reader clicked through an e-mail link, and other pieces of data beginning at the landing page of their web site. Our partnership with SubscriberMail and others like them means that marketers will be able to easily and seamlessly track visitor behavior from the Inbox through the shopping cart, and every point in between."
"The partnership with ClickTracks is a natural marriage of two companies who share a similar view when it comes to doing business and helping marketers," said Jordan Ayan, CEO of SubscriberMail. "We found ClickTracks when we were searching for analytics solutions for our own business. ClickTracks found us when they needed e-mail marketing services. It's no coincidence that our companies gravitated toward each other, as our basic philosophy-provide the highly technical services marketers need, but not the highly painful learning curve that comes with them-is the same path ClickTracks' takes with their own products."
SubscriberMail integration will be available in the upcoming 5.2 version of ClickTracks Professional and ClickTracks Professional Hosted.
About ClickTracks
Based in Santa Cruz, California, ClickTracks is the maker of award-winning web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing web metrics offerings. Spending hour upon hour trying to understand web site visitors was certainly a motivating experience: there had to be a better way.
ClickTracks was voted 'Best Web Site Analysis Tool' in both the 2003 and 2004 ClickZ Marketing Excellence Awards, and received a Computerworld Innovative Technology award in the web site management category. ClickTracks' software has been praised by CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com. The ClickTracks line of software includes ClickTracks Analyzer, ClickTracks Hosted, ClickTracks ISP and ClickTracks Professional. For more information, please visit www.clicktracks.com or send e-mail to info@clicktracks.com.
About SubscriberMail
SubscriberMail is the leading provider of email marketing tools and services. SubscriberMail's patented solution enables organizations to send permission-based email messages and campaigns through an easy-to-use, cost-effective, and sophisticated Web-based system.
SubscriberMail provides tools for creating and managing content, developing and scheduling messages, managing and segmenting email lists, and comprehensive reporting on message activity. SubscriberMail focuses on providing exceptional customer service, flexible solutions and the highest deliverability standards in the industry. Clients around the world rely on SubscriberMail to create stunning email messages and deliver them with consistency and accuracy.