SUBSCRIBE TO THIS FEEDGeo Segmentation: Add ZIP To Your Email
Everyone is looking for ways to make their dollar stretch a little further. This may mean clipping coupons, eating at home, carpooling or taking a stay-cation (stay at home vacation) this year. When it comes to email, there's an underutilized -- but highly effective -- way to stretch your marketing dollar. And you may just rev up your customer loyalty in the process.
Geo segmentation is an advanced email segmentation tool that enables you to segment your opt-in list on a geographic basis using ZIP codes. Using a filter, you can target all subscribers who fall within a specified ZIP code range. For example, a 10-mile radius from ZIP code 12345 will include subscribers from all ZIP codes that even partially fall within that 10-mile range.
Combining geo segmentation with dynamic content functionality to automatically customize each email to the customer's profile creates highly relevant and personal emails. A national radio talk show host segmented his list to notify his listeners when he was traveling around the country and making local appearances. This information was of high interest to listeners who lived in the cities he was visiting. Similarly, book retailers, concert promoters, and other venues can geo segment lists to promote appearances, performances and events pertinent to that geography. Businesses can geo segment to promote traveling seminars. Restaurants and retailers can geo segment to include retail locations in emails.
View the full Email Insider article at MediaPost.com
Geo segmentation is an advanced email segmentation tool that enables you to segment your opt-in list on a geographic basis using ZIP codes. Using a filter, you can target all subscribers who fall within a specified ZIP code range. For example, a 10-mile radius from ZIP code 12345 will include subscribers from all ZIP codes that even partially fall within that 10-mile range.
Combining geo segmentation with dynamic content functionality to automatically customize each email to the customer's profile creates highly relevant and personal emails. A national radio talk show host segmented his list to notify his listeners when he was traveling around the country and making local appearances. This information was of high interest to listeners who lived in the cities he was visiting. Similarly, book retailers, concert promoters, and other venues can geo segment lists to promote appearances, performances and events pertinent to that geography. Businesses can geo segment to promote traveling seminars. Restaurants and retailers can geo segment to include retail locations in emails.
View the full Email Insider article at MediaPost.com