SUBSCRIBE TO THIS FEEDTriggered Email: A Personal Touch for the Digital Age
Maintain relationships you've worked so hard to cultivate
"Do you want fries with that?" The concept of up-selling a customer is a tried and true marketing method when someone buys a product or service. When you use email as part of your marketing mix, you can take advantage of this process by using triggered messaging. The concept is simple. An email message is "triggered" to suggest other items the customer may appreciate. This is only one of several approaches today's email marketers take when using triggered messaging. Triggered email messages can be used to:
* Express thanks for a recent purchase and/or call attention to related or complementary offers
* Automate stay-in-touch greetings, such as birthday or anniversary messages
* Remind customers of scheduled service dates
* Trigger automated order reminders
* And much more...
Rules-based triggered email messaging is an inexpensive, automated way to deliver highly relevant content to your audience at specific time intervals. The concept takes a best marketing practice-personal communications based on known customer or prospect preferences, needs or other triggers-and replicates it in your email communications process, providing a timely digital version of the labor-intensive direct personal contact. When used properly, it can yield high customer satisfaction dividends with a minimal investment in both time and money.
With the right tools in place, creating and launching a triggered email program is easy. You define the criteria that will determine which individuals will receive automated follow-up email messages. Then, once appropriate and relevant messaging has been created, recipient lists are created on the fly, and the automated triggered process begins. SubscriberMail clients who use triggered email programs have had tremendous success using this aspect of our service in a broad variety of ways.
Triggered messages deliver with impact because unlike a traditional campaign, the communication says to the recipient, "This is not just a message-this is a message about you."
"Do you want fries with that?" The concept of up-selling a customer is a tried and true marketing method when someone buys a product or service. When you use email as part of your marketing mix, you can take advantage of this process by using triggered messaging. The concept is simple. An email message is "triggered" to suggest other items the customer may appreciate. This is only one of several approaches today's email marketers take when using triggered messaging. Triggered email messages can be used to:
* Express thanks for a recent purchase and/or call attention to related or complementary offers
* Automate stay-in-touch greetings, such as birthday or anniversary messages
* Remind customers of scheduled service dates
* Trigger automated order reminders
* And much more...
Rules-based triggered email messaging is an inexpensive, automated way to deliver highly relevant content to your audience at specific time intervals. The concept takes a best marketing practice-personal communications based on known customer or prospect preferences, needs or other triggers-and replicates it in your email communications process, providing a timely digital version of the labor-intensive direct personal contact. When used properly, it can yield high customer satisfaction dividends with a minimal investment in both time and money.
With the right tools in place, creating and launching a triggered email program is easy. You define the criteria that will determine which individuals will receive automated follow-up email messages. Then, once appropriate and relevant messaging has been created, recipient lists are created on the fly, and the automated triggered process begins. SubscriberMail clients who use triggered email programs have had tremendous success using this aspect of our service in a broad variety of ways.
Triggered messages deliver with impact because unlike a traditional campaign, the communication says to the recipient, "This is not just a message-this is a message about you."