News & Events

SubscriberMail to Adopt New eec Email Marketing Standards

SubscriberMail has announced plans to adopt the new eec email marketing standards that will standardize the terms and definitions used in measuring email marketing reporting and provide consistent metrics throughout the email industry.

Currently there is no standard definition for most industry measurements in email campaigns. Most email marketing providers develop their own definitions for some of the most commonly used metrics like render rate and click-throughs.

The eec has worked over the past two years with more than three dozen email service providers and industry professionals to develop the standards. The standardization will help create a common language amongst providers and make it possible to create benchmark results, compare data between systems and brands, facilitate testing across systems and databases, and gain internal resources based on industry-wide data.

SubscriberMail was included on the eec Reporting Leadership list and plans to have complete adoption by December 2010. For more information on the eec email accuracy standards, click here.