SubscriberMail News

SubscriberMail to Adopt New eec Email Marketing Standards

SubscriberMail has announced plans to adopt the new eec email marketing standards that will standardize the terms and definitions used in measuring email marketing reporting and provide consistent metrics throughout the email industry.

Harland Clarke Expands Direct and Digital Marketing Offerings

Acquisitions of SubscriberMail and Protocol Integrated Marketing Services, A Division of Protocol Global Solutions, Will Provide Marketplace with End-To-End Direct Marketing Solutions

San Antonio, TX — January 7, 2010 -- Harland Clarke Corp. has announced two recent acquisitions that will immediately broaden its portfolio of direct and digital marketing services. In December, Harland Clarke acquired Protocol Integrated Marketing Services (IMS), the full-service direct marketing division of Protocol Global Solutions, as well as SubscriberMail, the award-winning Email Service Provider (ESP) and technology firm.

SubscriberMail Releases New Social Media Sharing Features within Email Messages

Leading email service provider enables clients to share email marketing content through social media outlets

Lisle, IL (Vocus/PRWEB ) September 30, 2009 -- SubscriberMail, a leading email service provider, announced the release of "SWYN" (Share With Your Network) functionality within its email marketing platform. This new integration allows SubscriberMail clients to dynamically embed AddThis social media sharing buttons within outbound email messages. Recipients are then able to share message content with their contacts through dozens of social media outlets.

Email Marketing Service Provider SubscriberMail Named to 2009 Inc. 5,000

Lisle, IL (Vocus/PRWEB ) August 21, 2009 -- Inc. Magazine named email service provider SubscriberMail to it's third annual Inc. 5000, an exclusive ranking of the nation's fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy--America's independent-minded entrepreneurs. SubscriberMail has ranked in the list for the past three years.

"Savvy trend spotters and those who invest in private companies know that the Inc. 5000 is the best place to find out about young companies that are achieving success through a wide variety of unprecedented business models, as well as older private companies that are still expanding at an impressive rate," said Inc. 5000 project manager Jim Melloan. "That's why our list is so eagerly anticipated every year."

SubscriberMail had a revenue growth rate of 94.1% from 2005-2008 and the company has more than doubled in size since its first appearance on the list in 2007. Inc's acknowledgment of SubscriberMail reinforces SubscriberMail's position as a leader of email marketing service providers.

Successful e-mail marketing means going back to basics

This should be the time for e-mail to come to the fore as a low-cost, slam dunk effective marketing tool - unless your e-mails go to the SPAM box.

Or, says Jordan Ayan, unless you bombard recipients with so many messages they begin blogging or Tweeting about how you're abusing them.

Or, he continues, unless your graphics-heavy content meets the reality that nearly half of all e-mail recipients have their images turned off, turning your pretty pictures into a little red "x" in a tiny box.

Talk to Ayan about effective e-mail marketing and sometime during the conversation the light will come on: E-mail marketing in many ways channels that Marketing 101 course you took in college. Planning, testing, strategy and best practices all matter.

Ayan is founder and CEO of SubscriberMail, LLC, Lisle. He's also a firm believer that "Building a list is the most critical component" of successful e-mail marketing. "The reality is that you can't rent a good e-mail list," he says.

Read the full article at DailyHerald.com

Cultivating right e-mail formula grows sales at GreenwoodNursery.com

By reworking its e-mail marketing strategy with a cleaner list of addresses, better frequency and timing, and the right mix of instructional and sales information, Greenwood Nursery has grown online sales by 200% or more on the day after it sends e-mail, owner Steven Jones says.

Xerox Corporation Selects SubscriberMail for Email Marketing

LISLE, Ill. (July 9, 2008) - SubscriberMail (http://www.subscribermail.com), an email marketing company that helps organizations successfully develop and deliver email communications, today announced it has been selected by Xerox Corporation to manage its email marketing. SubscriberMail will function as Xerox's email marketing agency, providing services such as email strategy, content creative, delivery, message tracking and analysis.

Study: Image-Oriented Emails Not Getting Delivered

It's back to the drawing board for marketers, whose image-oriented email campaigns are increasingly being blocked by default and Web mail clients.