White Papers

Geographic Email Segmentation Increase email effectiveness by using geographic segmentation.
Email marketing when images are blocked Five strategies to engage audience members when images are suppressed by mail clients.
Email marketing in a down economy Even as the struggling economy requires businesses of all sizes to implement cost-cutting measures, the value of email as a marketing tool remains strong.
Strategic email marketing checklist A checklist of email marketing strategies based on our experience in working with some of the world's leading organizations.
Email marketing subject line tips Top 100 words you should avoid using in subject lines.
Opt-in email marketing Learn how to get the most from this process that is critical to maximizing your email marketing success.
Email segmentation strategies Learn segmentation strategies that drive increases in conversions through sending targeted, relevant content.
Effective email testing This workbook covers the six steps to successful email testing for more effective email campaigns.
Analyzing email metrics Learn the principles that are key to effective understanding of what's happening with your email campaigns.
Email creative best practices Creative aspects to consider when designing your email messages.
Email authentication An overview of email authentication: the concepts, why it's important, and how it will shape future email marketing practices.
Email deliverability Six questions and answers about delivery for email marketers.
In-house email marketing Careful considerations before developing and delivering email campaigns on your own.