White Papers

Email in the Distributed Enterprise Challenges in distributed marketing environments and how to effectively manage email communications.
Levels of the Email Inbox Increase recipient engagement from the point of delivery to conversion.
Making Sense of Email Metrics Establishing goals and how best to measure them.
Digital Marketing in Financial Services Research study looks at current state of digital marketing maturity among top performers.
Email 109 Guide 9 Keys to Creating Successful Email Marketing Campaigns
BtoB Research Study A better understanding of email marketing in 2011.
Email marketing among financial institutions Benchmarking Best Practices, Tactics and Strategies to Advance Relevance.
Email marketing when images are blocked Five strategies to engage audience members when images are suppressed by mail clients.
Email marketing in a down economy As the economy requires businesses of all sizes to implement cost-cutting measures, the value of email as a marketing tool remains strong.
Geographic Email Segmentation Increase email effectiveness by using geographic segmentation.
Opt-in email marketing Learn how to get the most from this process that is critical to maximizing your email marketing success.
Email creative best practices Creative aspects to consider when designing your email messages.
Email authentication An overview of email authentication: the concepts, why it's important, and how it will shape future email marketing practices.
Email deliverability Six questions and answers about delivery for email marketers.
In-house email marketing Careful considerations before developing and delivering email campaigns on your own.
Strategic email marketing checklist A checklist of email marketing strategies based on our experience in working with some of the world's leading organizations.
Email Segmentation Strategies Learn segmentation strategies that drive increases in conversions through sending targeted, relevant content.
Effective email testing This workbook covers the six steps to successful email testing for more effective email campaigns.