Segmentation

Our list segmentation filters make implementing a targeted email marketing strategy quick and easy.

Segment email lists based on:

• personal data (any data field you have in your database)
• email activity (opened this message, clicked on this link, etc.)
• Historical information (date added to the database)
• any combination thereof. Segment your list by:

Some targeted email marketing examples are:

• Send a targeted follow-up message to readers who clicked on a specific link in your last campaign
• Suppress subscribers who haven't opened past messages
• One-click A/B testing for subject line or message performance

And our newest email list segmentation feature...

• Geographic Segmentation: Providing a much greater degree of geographic segmentation than previously possible, the ZIP Code Radius Filtering feature enables you to target recipients within a designated mile-radius of a specific ZIP Code.