Geographic Segmentation

geo-segmentation Geographic segmentation is an advanced email strategy where you segment your list and target content based on country, state or even ZIP codes. At the granular level, you can segment by individual ZIP codes, or choose a key ZIP code and pull in all subscribers within a certain radius of it (5 miles, 10 miles, etc.).

This feature can be used to deliver different messages to different audiences defined by geographic location. For example, a retail store can send "Offer 1" to likely buyers in a nearby ZIP code and send "Offer 2" (a better one) to buyers further away to entice them to make the longer trip. Geo segmenting enables you to run various offers using different ZIP codes to test the effectiveness of the offers. This will allow you to test for any variable you'd like, including price points, free shipping, gift with purchase, coupons, email copy changes, or combinations of these variables.

Geographic segmentation offers many benefits. In addition to allowing you to increase the relevance of your content based on where your recipients live or work, you can also avoid bothering those outside that area with an email that’s of no use to them.